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 primacy bias



Quantifying Cognitive Bias Induction in LLM-Generated Content

arXiv.org Artificial Intelligence

Large language models (LLMs) are integrated into applications like shopping reviews, summarization, or medical diagnosis support, where their use affects human decisions. We investigate the extent to which LLMs expose users to biased content and demonstrate its effect on human decision-making. We assess five LLM families in summarization and news fact-checking tasks, evaluating the consistency of LLMs with their context and their tendency to hallucinate on a new self-updating dataset. Our findings show that LLMs expose users to content that changes the context's sentiment in 26.42% of cases (framing bias), hallucinate on 60.33% of post-knowledge-cutoff questions, and highlight context from earlier parts of the prompt (primacy bias) in 10.12% of cases, averaged across all tested models. We further find that humans are 32% more likely to purchase the same product after reading a summary of the review generated by an LLM rather than the original review. To address these issues, we evaluate 18 mitigation methods across three LLM families and find the effectiveness of targeted interventions.


Exploiting Primacy Effect To Improve Large Language Models

arXiv.org Artificial Intelligence

Large Language Models (LLMs) have become essential in many Natural Language Processing (NLP) tasks, leveraging extensive pre-training and fine-tuning to achieve high accuracy. However, like humans, LLMs exhibit biases, particularly positional biases such as primacy and recency effects, which can influence the accuracy of the answers. The primacy effect-where items presented first are more likely to be remembered or selected-plays a key role in Multiple Choice Question Answering (MCQA), where the order of answer options can affect prediction outcomes. This study focuses on primacy bias in fine-tuned LLMs: We first show that fine-tuning amplifies this bias, probably due to exposure to human-like patterns. Hence, we strategically leverage this effect by reordering response options based on semantic similarity to the query, without requiring knowledge of the correct answer. Our experimental results show that this approach significantly improves performance in MCQA. More generally, our findings underscore the dual nature of biases as both challenges and opportunities, offering insights for bias-aware model design and NLP applications.


Fine-grained Analysis of Brain-LLM Alignment through Input Attribution

arXiv.org Artificial Intelligence

Understanding the alignment between large language models (LLMs) and human brain activity can reveal computational principles underlying language processing. We introduce a fine-grained input attribution method to identify the specific words most important for brain-LLM alignment, and leverage it to study a contentious research question about brain-LLM alignment: the relationship between brain alignment (BA) and next-word prediction (NWP). Our findings reveal that BA and NWP rely on largely distinct word subsets: NWP exhibits recency and primacy biases with a focus on syntax, while BA prioritizes semantic and discourse-level information with a more targeted recency effect. This work advances our understanding of how LLMs relate to human language processing and highlights differences in feature reliance between BA and NWP . Beyond this study, our attribution method can be broadly applied to explore the cognitive relevance of model predictions in diverse language processing tasks.



Sample-efficient LLM Optimization with Reset Replay

arXiv.org Artificial Intelligence

Recent advancements in post-training Large Language Models (LLMs), particularly through Reinforcement Learning (RL) and preference optimization methods, are key drivers for enhancing their reasoning capabilities. However, these methods are often plagued by low sample efficiency and a susceptibility to primacy bias, where overfitting to initial experiences degrades policy quality and damages the learning process. To address these challenges, we introduce LLM optimization with Reset Replay (LoRR), a general and powerful plugin designed to enhance sample efficiency in any preference-based optimization framework. LoRR core mechanism enables training at a high replay number, maximizing the utility of each collected data batch. To counteract the risk of overfitting inherent in high-replay training, LoRR incorporates a periodic reset strategy with reusing initial data, which preserves network plasticity. Furthermore, it leverages a hybrid optimization objective, combining supervised fine-tuning (SFT) and preference-based losses to further bolster data exploitation. Our extensive experiments demonstrate that LoRR significantly boosts the performance of various preference optimization methods on both mathematical and general reasoning benchmarks. Notably, an iterative DPO approach augmented with LoRR achieves comparable performance on challenging math tasks, outperforming some complex and computationally intensive RL-based algorithms. These findings highlight that LoRR offers a practical, sample-efficient, and highly effective paradigm for LLM finetuning, unlocking greater performance from limited data.


A Forget-and-Grow Strategy for Deep Reinforcement Learning Scaling in Continuous Control

arXiv.org Artificial Intelligence

Deep reinforcement learning for continuous control has recently achieved impressive progress. However, existing methods often suffer from primacy bias, a tendency to overfit early experiences stored in the replay buffer, which limits an RL agent's sample efficiency and generalizability. In contrast, humans are less susceptible to such bias, partly due to infantile amnesia, where the formation of new neurons disrupts early memory traces, leading to the forgetting of initial experiences. Inspired by this dual processes of forgetting and growing in neuroscience, in this paper, we propose Forget and Grow (FoG), a new deep RL algorithm with two mechanisms introduced. First, Experience Replay Decay (ER Decay) "forgetting early experience", which balances memory by gradually reducing the influence of early experiences. Second, Network Expansion, "growing neural capacity", which enhances agents' capability to exploit the patterns of existing data by dynamically adding new parameters during training. Empirical results on four major continuous control benchmarks with more than 40 tasks demonstrate the superior performance of FoG against SoTA existing deep RL algorithms, including BRO, SimBa, and TD-MPC2.


Fisher-Guided Selective Forgetting: Mitigating The Primacy Bias in Deep Reinforcement Learning

arXiv.org Artificial Intelligence

Deep Reinforcement Learning (DRL) systems often tend to overfit to early experiences, a phenomenon known as the primacy bias (PB). This bias can severely hinder learning efficiency and final performance, particularly in complex environments. This paper presents a comprehensive investigation of PB through the lens of the Fisher Information Matrix (FIM). We develop a framework characterizing PB through distinct patterns in the FIM trace, identifying critical memorization and reorganization phases during learning. Building on this understanding, we propose Fisher-Guided Selective Forgetting (FGSF), a novel method that leverages the geometric structure of the parameter space to selectively modify network weights, preventing early experiences from dominating the learning process. Empirical results across DeepMind Control Suite (DMC) environments show that FGSF consistently outperforms baselines, particularly in complex tasks. We analyze the different impacts of PB on actor and critic networks, the role of replay ratios in exacerbating the effect, and the effectiveness of even simple noise injection methods. Our findings provide a deeper understanding of PB and practical mitigation strategies, offering a FIM-based geometric perspective for advancing DRL.


Confronting Reward Overoptimization for Diffusion Models: A Perspective of Inductive and Primacy Biases

arXiv.org Artificial Intelligence

Bridging the gap between diffusion models and human preferences is crucial for their integration into practical generative workflows. While optimizing downstream reward models has emerged as a promising alignment strategy, concerns arise regarding the risk of excessive optimization with learned reward models, which potentially compromises ground-truth performance. In this work, we confront the reward overoptimization problem in diffusion model alignment through the lenses of both inductive and primacy biases. We first identify the divergence of current methods from the temporal inductive bias inherent in the multi-step denoising process of diffusion models as a potential source of overoptimization. Then, we surprisingly discover that dormant neurons in our critic model act as a regularization against overoptimization, while active neurons reflect primacy bias in this setting. Motivated by these observations, we propose Temporal Diffusion Policy Optimization with critic active neuron Reset (TDPO-R), a policy gradient algorithm that exploits the temporal inductive bias of intermediate timesteps, along with a novel reset strategy that targets active neurons to counteract the primacy bias. Empirical results demonstrate the superior efficacy of our algorithms in mitigating reward overoptimization.


Compensatory Biases Under Cognitive Load: Reducing Selection Bias in Large Language Models

arXiv.org Artificial Intelligence

Large Language Models (LLMs) like gpt-3.5-turbo and claude-instant-1.2 have become instrumental in interpreting and executing semantic-based tasks. Unfortunately, these models' inherent biases, akin to human cognitive biases, adversely affect their performance. Particularly affected is object selection from lists; a fundamental operation in digital navigation and decision-making. This research critically examines these biases and quantifies the effects on a representative list selection task. To explore these biases, we conducted a series of controlled experiments, manipulating temperature, list length, object identity, object type, prompt complexity, and model. This enabled us to isolate and measure the influence of the biases on selection behavior. Our findings show that bias structure is strongly dependent on the model, with object type modulating the magnitude of the effect. With a strong primacy effect, causing the first objects in a list to be disproprotionately represented in outputs. Furthermore the usage of guard rails, a prompt engineering method of ensuring a response structure, can increase bias and decrease instruction adherence when combined with a selection task. The bias is ablated when the guard rail step is separated from the list sampling step, lowering the complexity of each individual task. The implications of this research are two-fold, practically providing a guide for designing unbiased LLM applications and theoretically suggesting that LLMs experience a form of cognitive load compensated for by increasing bias.